Depicted here are two pieces aimed at better marketing Obagi Medical’s corporate message and consumer campaign.
“Obagi for Life” is a corporate theme that espouses Obagi’s mission to provide superior professional skin care for the life of the aesthetic patient, regardless of age or skin type.
The Obagi Inner Circle is a consumer retention program aimed at keeping patients loyal to Obagi products and sending them back to their aesthetic physician for their skin care needs. This e-blast is just one example of an Inner Circle communication, in this case featuring a makeover sweepstakes.
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