Stiefel Laboratories presented MedAccess with the challenge of rebranding 4 dermatology products—Olux, Olux-E, Luxíq, and Verdeso—within the company's steroid responsive dermatoses (SRD) category.
“Leave No Trace” represents a strategy to reclassify the previously disparate ads for these products into one cohesive campaign, with patient-preferred Versafoam as the common link. The visually engaging campaign implies efficacious delivery of the treating steroid and the cosmetic elegance of the delivering foam vehicle. The images shown here depict the Leave No Trace launch ad, as well as ads for the individual products within the SRD line.
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